A short guide on how to create a post with another author to increase reach and attract a new audience. The material will help you understand the mechanics of joint posts, teach you how to design them step by step, and tell you how to check the result.
Joint publications show the best results on accounts with a noticeable audience: collaborations gain more reactions, profile visits, and saves. To enhance this effect, it is convenient to use a SingaporeFollowers service that increases Instagram followers, which helps grow the subscriber base and makes the page more attractive to new collaborations.
What is a shared post, and why is it needed?
The format is needed to quickly reach a new partner audience and confirm your collaboration more clearly than a regular tag. A simple guideline is that you want the post to be like a “common home” for two pages, rather than being duplicated separately. This saves time and effort and gives a noticeable increase in reach due to two feeds.
This format works especially well when there is a certain amount of activity under the posts. Likes form the first impression and increase trust in the profile, which makes viewers more willing to go to the account and subscribe. You can maintain the level of reaction through the service of increasing likes on Instagram singapore, which helps to increase the visibility of posts and give the page a more significant appearance.
The principle of shared publications and how they appear in the feed
The mechanics are simple: the author publishes a post and sends an invitation to become a co-author via the “Tag people – Invite co-author” option. After accepting the invitation, two profile signatures appear in the publication, and it is visible in both grids, and the metrics are considered shared. Followers of any of the co-authors see the same post, and comments and likes are also shared. This helps to avoid “smearing” attention between the two copies and strengthens social proof.
What is the difference between a shared post and a regular tag or mention?
A tag or mention is simply a link to a profile in the text or photo, and the post remains in only one account. A joint publication adds the post to the partner’s profile, and metrics are combined and grow faster thanks to two audiences. If the task is to formalize cooperation and collect unified reactions, choose a joint post. A mention is enough for a friendly “thank you” without joint posting. If partners regularly share content, and the share button or sharing does not work as expected, you will need to analyze why can’t I repost on Instagram?.
When the collaboration format is particularly effective
The maximum effect is noticeable when partners have overlapping, but not identical, audiences and a comparable content style. A practical example is an expert and a brand, an influencer and an event venue, in partner collaborations with product creation. A good guideline is that both have something to say and something to show in one story, and not just a formal “together”. This approach increases trust and increases real reach, not just formal impressions. At the same time, part of the audience will still see the collaboration through other platforms; those who are simultaneously promoting on TikTok but cannot link their profile there should take a look at the article Why can’t I add Instagram to TikTok?.
How to make a shared post on Instagram? Step-by-step algorithm
Below is a workflow from preparation to status verification to simplify the first experience and avoid unnecessary edits. The result will be a correctly formatted shared post with an accepted invitation and clear metrics.
Content preparation and agreement with a partner
A successful upload depends on you agreeing on the format, roles, and timelines in advance. Discuss who posts, when the partner accepts the invitation, what hashtags and mentions to use, and whether there will be a “Paid Partnership” tag when promoting the brand. Define one goal for the post: reach, profile clicks, applications – this will determine the caption and call to action. It is better to record the agreements in a short document or correspondence so that everyone remembers the details.
Setting up a publication with a collaborator invitation
Technically, the path looks like this: create a post or Reels – Next – Signature – Tag people (Tag people) – Invite collaborator (Invite collaborator) – enter the partner’s @account – Done – Publish. For carousels and videos, the sequence is the same, and the invitation button is inside “Tag people”. If you have a brand collaboration, enable the “Paid partnership” checkbox in additional settings. The invitation will be sent to the partner as a notification, and he will see the “Accept” button.
Accepting an invitation from the other party and checking the status
The partner accepts the invitation from notifications or directly from the post – “View invitation – Accept”. If the invitation is not accepted, the publication remains single and is visible only to the author, which is often confused with an error. Quick check: the post should have two names in the header, and it should appear in the partner’s grid. If this is not the case, ask the partner to update the application and check the notification folder. To quickly send a link to a joint post or the partner’s profile itself in private messages or on other social networks, the step-by-step guide How to copy a link to your Instagram helps.
Tips for signature design and visual style
Stable quality is provided by a single visual agreement: color, frame format, and cover, so that the post looks organic in both feeds. Make the signature in the first person plural or immediately indicate who is speaking to avoid confusion in tone. Add a call to action: subscribe, save the checklist, ask a question in the comments – the goal should be the same. For additional engagement, you can alternate such posts with interactive content in stories. For more details about this in the article How to create a poll on Instagram. Use hashtags moderately and on topic, and leave the mention of your partner in the text even when posting together – this helps clicks from the signature.
How to check yourself and the result of the publication
The control consists of two parts: a visual inspection of the display and an evaluation of the metrics in the statistics. This will help you understand whether the collaboration worked and whether it is worth repeating the format.
Metrics to look at in statistics
Reach and the share of non-subscribers, show whether you managed to reach beyond your audience. Interactions (likes, comments, saves, reposts) reflect the quality of the topic and its relevance to the partner’s subscribers. For Reels, viewing and retention are important – how long people watch the video and at what point they leave. Additionally, evaluate the increase in subscribers from the publication and clicks on the author’s and co-author’s profiles.
Self-check checklist before publishing
- The purpose of the post, date, and signature text are agreed upon.
- The cover and frame format are suitable for two grids.
- The collaboration invitation was sent via “Tag people” – “Invite collaboration.”
- The partner confirmed that they saw the notification and were ready to accept immediately after publication.
- Statistics of previous collaborations were checked, and a success metric was selected.
