How to get likes on Facebook
Have you just created a Facebook page for your business and want to get more likes to give your business credibility? Are you having trouble getting your business page off the ground on Facebook? Here are some tips summarized through an infographics, then explained in more detail, to help you get 1,000 likes quickly after launching your page.
5 Steps to Get More Likes on Facebook
Complete the information on the Facebook page
The first step to optimizing a Facebook page is to complete it as much as possible.
Don’t forget any sections: from your site URL to your full description, the profile photo to use as well as the cover photo (prefer .png formats for a better, non-pixilated rendering), all elements must be filled in carefully.
Don’t forget to also configure the call-to-action on your Facebook page, this will allow you to collect emails for your upcoming newsletter for example.
Invite your friends and your friends’ friends to like the page
Having a well-developed network of friends is a valuable asset when creating a Facebook page. The first few likes are always the tough to earn.
So the second tip is to send invitations to all your friends so they like your page and help you gain notoriety.
Of course, only a small percentage of your invites will turn into likes, but it’s a good start because on Facebook, many of your “Friends” aren’t actually your friends in real life and therefore won’t necessarily be interested in your page. But that’s okay, it’s a good start!
If you have very good friends or family members who really want to get involved in supporting your project, you can add them as admins of your page so that they can in turn invite all of their friends to like your page. This will multiply the reach of your Facebook page from its launch and thus the volume of likes generated (even if they will not be the most qualitative “Likes”).
Use other levers and social networks
Acquiring fans isn’t just a Facebook thing to do: you need to pull all the stops to help you achieve your like-earning goals as quickly as possible.
Therefore, it is strongly recommended that you use all the other social networks at your disposal to redirect Internet users to your Facebook page and thus invite them to follow you on the most visited social network in the world!
If you are active on Twitter for example, inserting a link in your bio or simply in the header of your account can help you acquire more Facebook fans.
Other social networks like Instagram, LinkedIn, Pinterest and TikTok are also good ways to acquire new fans.
Facebook groups that deal with topics related to your business can also be very good acquisition levers, as long as your approach doesn’t look too much like self-promotion, which could have the opposite effect!
Don’t forget email! B2B or B2C email marketing isn’t dead, so don’t hesitate to leverage your email address book to collect even more likes on your Facebook page.
If you have an active LinkedIn account with a decent number of contacts, you’ll be able to export all of your contacts’ emails. These collected emails can then be used to contact your connections with a personalized message and thus try to acquire even more likes on your Facebook page.
Add multiple Facebook buttons to the website
Once created, your website will be your best asset in acquiring free likes. It is therefore advisable to optimize it so that the process of liking your page is as easy as possible for the visitor who visits your website.
Facebook allows you to create “Like” buttons as well as “Like” and “Share” formats combined in the same like box thanks to the new Page Plugin.
Adding all of these elements to your site in various places will help you reach your fan acquisition goals faster, as long as your site generates a minimum number of visits.
In addition to hard integrations into your site, it is recommended to highlight your page through dynamic elements that attract the attention of your visitors. Adding a link to your Facebook page from a bar located at the top of your site that remains fixed when the user scrolls is, for example, a good idea.
Use Facebook Ads to Boost Your Like Volume
Facebook Ads is the solution that allows you to create ads on Facebook. Facebook ads can have multiple objectives and multiple calls to action, one of which is to maximize the number of likes on your page. This practice requires a small starting budget, but is very effective.
Facebook Ads allows you to target a specific audience through segmentation, allowing you to precisely target the people who match your target audience (for your product or service). It is generally recommended not to target more than 100,000 people per campaign to ensure better returns.
Facebook Ads also allows you to retarget users who have already visited your website. These users who have already visited your website will be more likely to want to follow you, so your ad conversion rate should be higher using this advanced Facebook Ads feature.
Additional tips to gain more and more likes on Facebook
• Include your Facebook page and other social media in your email signatures to encourage your contacts to visit your page and ensure recurring visibility of your profiles.
• Include your social media profiles in the signature of your responses on forums specializing in the area you are targeting.
• Back to basics: don’t forget to create and share engaging content on your Facebook page , this is what will then allow your page to be visible to as many people as possible for free. Since the reach of Facebook posts is directly impacted by the engagement rate on your posts, it is therefore very important not to underestimate the quality of the content, videos and visuals shared on your Facebook page.
• Running contests on your Facebook page is also a great way to quickly increase the number of likes on your page. However, the quality of the likes you get isn’t usually the best. You should avoid contest communities as much as possible, as they won’t be interested in your products and services or your future posts when they’re no longer offering any prizes.
